We have a suggestion. Pick up your badge on Tuesday evening between 3 – 6 p.m Early Badge Pickup sponsored by Warren Averett!
By picking up your badge on Tuesday, you’ll skip the Wednesday morning lines and get to enjoy the morning coffee, network, peruse the sponsor booths and grab a great seat for the morning keynotes. After all, you wouldn’t want to be rushed and not maximize your conference experience.
Badges can be picked up at the Pensacola Little Theatre EntreCon registration desk.
Doors open and late badge pick-up.
Coffee will be available as you network and visit sponsor booths.
Saying “no” is not a weakness. Saying “no” is a key strength to building your business.
Learn how Emily Ley grew the Simplified brand 130% in two years by ending 100% of their wholesale business, including with Amazon, to focus and connect directly with customers.
Saying “no” to an income stream or a client can feel contrary to your growth objectives. But when the its not aligned with your company’s mission or purpose, this is precisely the time to say “no” so that you can say “yes” to something more relevant.
To become the best in business, it is essential to have an engaged and resilient workforce. But how do employers build a staff that is ready to take an organization to its next level? The answer is increasingly rooted in shared ownership for employee engagement between the employer and employee. This inspiring Keynote focuses on how employees can take responsibility for their own engagement and how employers can motivate their employees to reach the highest level of engagement. Drawing on both scientific research and real-world examples from his 35-years of management consulting experience, Sheridan will give you the most up-to-date and innovative strategies to transform your organization.
Once a clear meaning of employee engagement is established, Sheridan covers the bottom line benefits of engagement and explains why it is essential to building a world-class organization. Just some of these benefits include:
- 300% More Innovation (HBR)
- 44% Higher Retention (Gallup)
- 37% Higher Sales (Shawn Achor)
- 125% Less Burnout/Job Stress (HBR)
- 66% Lower Absenteeism (Forbes)
- 51% Less Turnover (Gallup)
- Much Improved Communication (HR Solutions)
- Higher Volunteerism (Shawn Achor)
- Improved Safety Compliance and 62% Less Safety Incidents (Gallup)
- Decreased Employee Theft (Gallup)
- Increased Customer Engagement (HBR)
- Higher Handwashing Compliance (HR Solutions)
- Increased Ethical Behavior (HR Solutions)
- 350% Higher Profitability (Wharton School of Business)
All EntreCon 2018 attendees are invited to attend this special event sponsored by Cox Business where the winners of the EntreCon Awards will be presented. Registration is required and there is a small fee for guests of award winners.
Venue: Skopelos at New World
Jim Blasingame will be the keynote speaker for the EntreCon Awards.
He is one of the world’s foremost thought-leaders on small business and entrepreneurship. He’s also an award-winning author, syndicated radio host and syndicated columnist.
Jim is the creator and award-winning host of The Small Business Advocate® Show, the world’s only weekday radio talk show dedicated to small business, nationally syndicated since 1997.
He conducts over 1,000 live interviews annually with his Brain Trust, the world’s largest community of small business experts. Jim reaches a national radio audience, plus worldwide listeners on his Internet simulcast and archives. From the live show Jim produces over 2600 podcasts annually.
Jim is a syndicated columnist on Forbes.com, BizJournals.com Nasdaq.com, Manta.com and newspapers.
He is the author of four books. The new one, The 3rd Ingredient: The Journey of Analog Ethics into the World of Digital Fear and Greed, was released March 2018, and has won the Axiom Gold Medal for Business Books.
His other books include the award-winning The Age of The Customer: Prepare for the Moment of Relevance, also Small Business Is Like a Bunch of Bananas, and Three Minutes to Succes. Jim’s books have sold over 200,000 copies combined.
The American Chamber of Commerce Executives presented Jim with the 2009 Champion of the Chamber Movement Award.
The Association of Small Business Development Centers recognized Jim with the 2008 Champion of Small Business Development Award.
The U.S. Small Business Administration recognized Jim as the 2002 Small Business Journalist of the Year.
Talkers magazine recognized Jim as one of the most important talk show hosts in America.
Jim is very proud that he has been a member of his own chamber of commerce since 1977, and is a past member of the board of directors and numerous committees.
As a high-energy keynote speaker, Jim talks to small business audiences about how to compete in the 21st-century global marketplace, and he talks with large companies about how to speak small business as a second language.
He is president and founder of Small Business Network, Inc., a media company dedicated to serving small business, and which owns all of the properties above.
Breakout Session Sponsored by Beach Community Bank
Great founders start businesses not to create a company but to solve a problem, to serve a calling, and to understand that they have a purpose that can actually make a meaningful difference. But of course, they also want their businesses to survive – and thrive.
The transition from Stage 1 to Stage 2 can be the most challenging.
While many companies tend to “evolve” from one stage to another, more successful business leaders learn to streamline operations and grow their businesses smartly and efficiently.
In this session, you will gain an understanding of how focusing on key areas and strategically changing and managing your company’s people, processes, technology and infrastructure through each stage, you will be able to grow your business smartly and efficiently, rather than just “evolving.”
The biggest mistake we make in our growth and development is thinking we are on this journey alone. Did you know that 70% of businesses that effectively establish mentorship programs last at minimum 5 years longer than businesses that do not? When you invest in mentorship, you invest in the success of your business.
Kristie Tobias will guide each leader through the impactful benefits of mentorship in the workplace, the skills it takes to build a culture of success and the power of understanding the phases of change that impact the growth of employees and leaders. She will also provide the key elements needed to develop and sustain a successful mentorship program.
As a bonus, Kristie will share her inspirational journey with mentorship, and how it impacted her personal struggle with PTSD and accelerated her career to being one of the youngest and few minority healthcare consultants for Studer Group and Huron Consulting Group. You will NOT want to miss this powerful opportunity to build the future you and your company deserve through mentorship.
Join our panel discussion for a deep dive into exploring ways to use your background to equal SUCCESS. Wes Hudgens, Kelly Massey and Brian Wyer will team up to provide insights into topics such as; Affirmative Action Plans to help a diverse work place, using your uniqueness to become an entrepreneur and the reality that leaders tend to instinctively hire people that are like them. Gain knowledge on programs created by local government entities to help minorities, individuals with disabilities and prison records, and businesses in HubZone locations.
We live in a distracted age. Phones buzz, watches tweet, and there is a constant influx of information battling for your attention.
All this pulls us away from the work at hand and drains mental energy.
The result: Individual members of your team are talented and hardworking, but as a whole, the team is not as productive as it could be.
Caring for employee health and caring for your business goals doesn’t have to be mutually exclusive.
The answer many high-performing companies, including Apple, Target, Procter & Gamble, and Nike, are turning to is mindfulness.
Companies that invest in their employee’s health have a real competitive advantage.
An internal study conducted by Aetna found that mindfulness actually increased job effectiveness.
Employees gained an average of 62 minutes of productivity per week, which Aetna estimates to be worth
$3,000 per employee, per year.*
Mindfulness enhances emotional intelligence, notably self-awareness and the capacity to manage distressing emotions. It also delivers these measurable benefits:
Lower blood pressure
Less depression and anxiety
During this session, you will learn about:
The science behind mindfulness and productivity
How mindfulness increases focus, productivity, creativity, reduces stress and boosts engagement
The connection between meditation and sleep
How meditation can positively impact physical health and disease
One key area most companies completely neglect or refuse to pay any attention to is their employees’ personal dreams and desires. Matthew Kelly, author of the bestselling book, The Dream Manager writes, “The temptation is to convince yourself that your employees’ dreams are not relevant to your business. That is only true if your employees are not relevant to your business – and if that were true, why would you employ them?”
In this session, you will learn from Heath Owens, how he used the tactics outlined in the book “The Dream Manager,” to make employees feel appreciated and remove outside stressors, with the result that turnover was reduced, productivity increased and his key people are passionate about work.
Heath is the owner of Village Environmental Services, a company that provides maintenance and janitorial services for premier resorts, lifestyle shopping centers, HOA and financial institutions along the Emerald Coast. He knows that his employees don’t have glamorous or high wage jobs and he was concerned how he could increase employee engagement, create a healthier culture and build an organization where employees wanted to come to work.
Inspired by the book, Heath Owens, started asking his employees what was holding them back from being fully engaged at work. Heath found that his employees were failing not because they wanted to fail; they were failing because they were being held back by events and circumstances outside of work. By paying attention to their dreams he increased engagement and reduced turnover.
Heath will tell you it was a game-changer for his business.
The Power of Positive Partnerships 1 + 1 = 3
How leading positively and leveraging key relationships can take you further in business and in life.
Stewart Vernon founded his company in 2002 and will tell the story of how he grew it to a franchise operation with 100 franchise partners who own and operate more than 257 franchise territories in 20 states.
ASP has become a leader in the swimming pool arena, while also rising in the ranks of the national franchise spotlight. ASP’s success has been recognized by its inclusion in the rankings of Entrepreneur Magazine’s prestigious Top 500 Franchise List. Most recently, recognized again with the Entrepreneur 500 list ranking #101 for 2018.
Network with fellow attendees and review the best moments from Day 1 of EntreCon.
Coffee will be available as you network and visit sponsor booths.
Resilience is about more than bouncing back from negative events. It’s also about persevering through challenges with optimal thinking and positive actions when life gets hard, so you can lead, live and love your life. In this session, Kris Ann shares her story of building a meaningful life and career after a childhood spinal cord injury and explores several tips you can apply immediately to move your own life and career forward. She refuses to allow circumstances to define what she can achieve, and that’s a message thousands of inspired leaders have brought back to empower their teams. Now you can bring it back to yours!
Please enjoy lunch at one of our partner restaurants in Downtown Pensacola.
You will receive a special discount by wearing your conference lanyard and badge.
So You Want to Write A Book?
Lunch and Learn – A separate ticket is required for this event and seating is limited.
You already know a well-written book is a powerful marketing tool. It positions you as an expert, builds your reputation and your brand, and lends the credibility you need to attract the best clients and customers. But the idea of writing one and getting it published can seem incredibly daunting (especially given all your day-to-day responsibilities).
Matthew Holt is Senior Vice President and Executive Publisher at John Wiley & Sons, where he runs the trade division. He publishes business, finance, accounting, technology, teacher education and the Dummies brand. Holt’s authors have included actor and economist Ben Stein, sports writer Bert Sugar, divorce attorney Raoul Felder, radio talk show host Ronn Owens, NY Times editor Paul Pacult, marketing gurus David Meerman Scott and Chris Brogan, business authors Jon Gordon and Pat Lencioni and television stars Larry Winget, Paul Teutul Sr. and Tony Little. Holt has published many that have appeared on the New York Times, Wall Street Journal, BusinessWeek and USA Today best-seller lists.
Ever wonder what a publisher looks for in a book? Here’s your chance to ask Matt anything about publishing, pitch an idea for a book and learn what not to do!
As leaders, we’ve been told that in order to be successful we need to act successful as if leadership skills derived from playacting a part. Consequently, we put on a front; we pretend to be the perfect polished professional. Unfortunately, the more perfect we seem to our staff the less likely they are to connect with us.
You can make an amazing difference even in all your imperfections. In this session on the Perfectly Imperfect Leader we’ll explore why more perfection creates less connection and what you can do to embrace your flaws and connect in a deeper and more human way with your teams.
Learn more about Daniel Penningtons Speaker Coaching here
If cities are part of the problem, they should also be part of the solution.
In 2018, we are witnessing the dawn of the urban era. For the first time in human history, more than half of the global population lives in cities. [Note: it was May 2017 when the world’s population became more urban than rural.] By the end of this century, nine in ten people will. The trend towards urbanization is only accelerating and 96 percent of all urbanization by 2030 will occur in the developing world.
If urbanization is one of greatest problems, it can also be one of our greatest solutions.
During this session, you will learn how we as a community can establish overarching goals and work collaboratively to best attain them. You will understand how to partner with others to envision better futures and leverage the resources to realize them.
For centuries, the comingling of people, activities, and ideas in cities has inspired creation, individual as well as collective. Today, our urban areas are enjoying a resurgence that beckons youth and retirees, rich and poor, and people from all backgrounds and points of view to live, work, and play with expansive opportunities along with room and opportunity for all.
Breakout Session Sponsored by Beach Community Bank.
The marketplace is changing. Gone are the days when organizations could hide behind official statements prepared by marketing and PR departments, or behind the glitz and glamour of ad campaigns. In today’s world of conscious consumers, customers and employees alike are looking for the substance behind the sizzle of corporate communications. While purpose may be the new mantra of business, good intentions aren’t enough in a skeptical marketplace where transparency and authenticity define success.
In this session, Dr. Amodeo brings together her research and over 35 years of working with clients from start-ups to global corporations into Branding from the Core®, an innovative branding approach that engages your most important resource—people—to build your most important asset: your reputation. The most successful organizations, and brands, achieve this by aligning their purpose, performance and perception.
What you will learn:
- A fresh look at how we define branding
- What is a brand that matters, and why should you care?
- Four management principles that will elevate your organization as a brand that matters
- Overview of the Branding from the Core® framework: how to manage the complexities of brand management to achieve a desired reputation.
We are experiencing a unique time in the workplace where five generations are working side by side. This creates a dynamic environment that can be leveraged to improve our personal leadership capabilities and to increase the productivity of every team.
However, for many business owners, Millennials seem to present a unique challenge. This session will seek to debunk myths and challenge stereotypes while providing actionable tactics to improve engagement. In order to maintain employee retention and productivity while improving company services, businesses must understand the importance of the millennial generation workforce.
A multi-generational workforce builds upon the successful traditions of the past and provides stability and continuity because organizations are continually transforming to meet demanding industry changes. The diverse skill sets each generation provides benefit the entire organization.
Key Learning Objectives:
- Debunking Millennial Myths and Stereotypes
- Understanding Millennial Key Motivators to Attract and Retain Them
- Millennial’s Greatest Fears and Excitements Regarding Their Jobs & Communities
- Effective Management Styles for Leading Millennials
Education is a key part of building a vibrant community and making sure we have a pool of talent to flow into the workforce.
The University of West Florida is “the” University of West Florida and is charged with the mission of advancing the educational, cultural, economic development, and quality of life of Northwest Florida. As the leading university in our region, UWF has educated almost 100,000 young adults and prepared them for successful careers and lives. Approximately half of these alumni live and work in NWFL and serve in important leadership positions throughout our community. These UWF alumni, together with alumni from other colleges and universities, are advancing their careers, growing businesses, raising families, and serving on civic and community organizations. And in doing so they are shaping the destiny of our region, making our community a great place to live, work, and play.
During this session, Dr. Ed Ranelli, Director of the UWF Center for Entrepreneurship, will introduce a current student, a recent graduate, and a prominent UWF alum — future and current university graduates and community leaders who will shape and have shaped the destiny of NWF.
Join us to hear from
- Basil Kubola, Executive Director of INERTIA.
- Giovana Patitucci, a recent graduate with an MBA in Entrepreneurship now working at the Institute for Human and Machine Cognition
- Jerry Maygarden, an alumna with a long and distinguished career in business and public service
Great leaders understand that people drive the numbers, not the other way around; to win, you must win with people. It all begins with your decision to become a positive leader, and the understanding that leadership is not just about what you can do, but what you can inspire, encourage, and empower others to do. You’ll learn to bring out the best in each of your employees by sharing the best within you; instead of running over people to achieve your goals, invite them on board—together, you can achieve more than you ever thought possible.
Difficult times call for leaders who are up for the challenge. Results are the byproduct of your culture, teamwork, vision, talent, innovation, execution, and commitment; this keynote shows you how to bring it all together to become a powerfully positive leader.
Since writing the mega best seller The Energy Bus, Jon Gordon has worked and consulted with leaders who have transformed their companies, organizations and schools, won national championships and are currently changing the world. He has also interviewed some of the greatest leaders of our time and researched many positive leaders throughout history and discovered their paths to success. In this presentation Jon shares what he has learned and provides a comprehensive framework on positive leadership filled with proven principles, compelling stories, practical ideas and practices that will help anyone become a positive leader. You will:
- Discover the true drivers of short- and long-term success
- Learn what leadership is really about
- Cultivate the habits and outlook of successful leaders
- Strengthen your people and let the results speak for themselves
Find the right people, invest in them, nurture them, and develop them; as they grow, so do you. The Power of Positive Leadership helps you become the person you want to be, and the leader your people need.
All attendees are invited to a special networking reception presented by Catalyst HRE and Innovation Coast.
Cocktails and Hors D’oeuvres will be available as you enjoy this networking opportunity for attendees to engage and connect with other professionals.
Jon Gordon will be signing books for a limited time at this event!
Creating Excellent Experiences…Perception is Everything
Sure, everyone wants to build a culture in which inspired employees create excellent customer experiences as a matter of routine…but how do you do it?
Liz moves beyond the “what” and “why” of satisfaction and focuses on creating excellent experiences. She starts the conversation by clearly laying out the difference between quality and service and how they both play an essential role in defining the “experience.” We know that people expect quality but evaluate their experience based on their perceptions.
Participants will learn essential techniques of how to manage and enhance the perception of the services they deliver. Liz will then walk you through the steps of connecting improved perceptions to “always” in order to create excellent service experiences
- Understand the difference between results and impressions
- Learn the importance of people’s perception
- Acquire specific strategies to improve impressions and lead positively.
- What does it mean to be a vibrant community?
- How do leaders help communities get unstuck from a negative trajectory?
- Should we stop wasting time trying to appeal to and listen to the naysayers in our towns?
- How do you balance the need to take small, incremental steps with community desires to execute big visions and address big problems?
- How can we learn from other communities’ successes without trying to copy exactly what they’ve done in our town?
- Why is downtown the best place to begin your community’s revitalization efforts?
- What is the role of local government in guiding the future of a successful town?
- How important are wealthy community benefactors today?
- How can revitalization efforts benefit all residents, especially those in poorer neighborhoods?
“Our country was built on place, built on neighbors, built on people helping each other… I think people are yearning for that again and that’s what a downtown does.”
— Quint Studer
How can we make someone’s job the best they have ever had? How can we inspire people to come to work, regardless of the kind of work they actually do? How can we earn loyalty and trust, so that our people stick with us? In this session, Kristen Hadeed will answer these questions and more as she shares how she transformed her cleaning company after 75% of her team quit on the spot.
Kristen Hadeed didn’t intend to start a cleaning company. Her only goal was to make enough money to buy a pair of jeans that she couldn’t afford. But her entrepreneurial approach to making some quick cash suddenly turned into a big business, and Kristen quickly found herself in over her head. A couple days into a major contract, disaster struck when 45 of her team members quit at the same time. It was that day that Kristen’s obsession with leadership began, and launched her on a journey to discover how to turn her cleaning company into a place her people couldn’t imagine leaving.
Easier said than done: The average turnover rate for the cleaning industry is 75% and the average profit margin is just 15%, leaving little room for competitive wages. And how do you inspire anyone to clean toilets? Yet, despite the challenges stacked against her, Kristen’s company is nationally recognized for its ability to attract and retain millennials in one of the most unglamorous industries of all.
In this session, Kristen challenges traditional approaches to leadership and culture with a simple premise: The type of work that we do doesn’t matter— it’s how we make people feel while they’re doing that work that makes all the difference. If a cleaning company can inspire its people, any organization can.
– Learn practical ways to attract and retain talent, regardless of industry
– Discover how to find purpose and meaning in your work
– Reflect on your current culture and what needs to be improved, as well as discuss how to bring these changes to fruition
– Understand how to keep morale high, even during periods of growth, challenges, and change
– Resolve the disconnect that occurs between achieving results and maintaining a healthy culture