Veronique Zayas is the founder and Creative Director of HatchMark Studio. A Texas native, she graduated Baylor University with a degree in Graphic Design and built her career in the Dallas area. She has worked on brand accounts for national clients including LinkedIn, Wal-Mart, and Kraft – as well as non-profits such as American Red Cross, Be the Match and the Muscular Dystrophy Association. Her experience spans everything from branding to publishing to shopper marketing to digital and social campaigns.
She now calls Pensacola home and has brought her focus to branding and brand development – working with a range of clients from start-ups to established organizations. No matter the structure or the age of the business, her strength comes in helping them define who they are and translate that to both their employees and their end consumer to create a cohesive, authentic brand voice. She strongly believes that an honest and well-executed brand is integral in helping a business communicate their value and build trust with their customers.
Veronique along with her husband, Phil, have an 8-year-old son and enjoy getting outdoors and enjoying all that Pensacola has to offer. She’s usually working on a side passion project and enjoys mentoring local design students and building the design community through collaboration, conversation and coffee.